Data strategy & AI advisory · Manufacturing, supply chain and procurement
Data strategy, data governance and AI leadership for manufacturing, supply chain and procurement.
28+ years at PepsiCo, Procter & Gamble, HP and Fujitsu. Former Global Data & AI Products Lead for Manufacturing & Procurement at PepsiCo, where I built data foundations covering ~$40Bn of procurement spend and surfacing ~$70MM in working-capital opportunities. Based in Barcelona, working across Europe.
Available for senior leadership roles and advisory mandates
working-capital opportunities from spare-parts data, Europe alone
global procurement spend on one data foundation · 90+ countries
efficiency gain via intelligent automation across global BPO centres
agriculture cost savings in Europe
European procurement organisation supported · 600+ associates, 30+ locations
services tower scope I owned (€10–15MM) in global IT outsourcing deals at HP
SAP production systems / users upgraded for P&G
years in enterprise IT, Data & AI · 16 at PepsiCo
What I do
I help consumer-goods and industrial companies turn supply chain, procurement and manufacturing into measurable value through Data & AI. Not pilots that stall: industrialised, governed solutions that run end to end.
Services
Each engagement targets one problem and ends with concrete deliverables. Engagements are scoped after a discovery call.
Featured · Entry offer
A fixed-scope assessment of where Data & AI can create value in your operations. It ends with a prioritised use-case map and a 90-day plan. Low commitment, clear next steps.
Book a discovery callAI ambition without priorities, sequencing or clear ownership between business, IT and data teams.
Pilots that never scale. Data quality, master data and AI risk blocking production, with the EU AI Act on the horizon.
No senior Data & AI leader, or a gap during hiring.
Leadership teams that need a shared view of AI value and risk, and founders selling into manufacturing and CPG.
Where I apply it
Predictive maintenance, spare parts, scheduling and shop-floor copilots. IT/OT data architecture, vendor evaluation, pilot design with scale criteria.
Source-to-pay and requisition-to-pay digital roadmaps, automation and BPO design, procurement data foundations and agentic AI use cases.
Prices are not listed. Every engagement is scoped after a discovery call.
Impact
Six programmes I led. Challenge, approach and outcome, at public level.
PepsiCo · Manufacturing
working-capital opportunities identified in Europe alone
PepsiCo · Procurement
global procurement spend on one data foundation, 90+ countries
PepsiCo · Procurement
efficiency gain through intelligent automation
PepsiCo · Agriculture
agriculture cost savings in Europe
PepsiCo · Manufacturing
governed, scalable AI across factories and the value chain
Procter & Gamble · via HP
SAP production systems and end users
About
Computer Systems Engineer by training, with executive education at MIT Sloan and UC Berkeley Haas.
For nearly three decades I have worked where operations, technology and data meet. Most recently I was PepsiCo's Global Data & AI Products Lead for Manufacturing & Procurement, defining the roadmap, data foundation and portfolio of AI and data products that shape how the company plans, produces and moves products. That included the global spare-parts data foundation, which identified ~$70MM in working-capital opportunities in Europe alone.
Before that I led IT and digital strategy for PepsiCo Global Procurement across Europe, AMESA and Asia Pacific, and in parallel for Europe Agriculture. I established the Global Procurement Data Foundation, covering ~$40Bn of spend across 90+ countries; digitised source-to-pay, with a 30% efficiency gain through intelligent automation across global BPO centres; and founded the Agriculture Data Foundation for Europe, from seed planning to full potato production, now the data backbone of PepsiCo's Regenerative Agriculture ambition, with $8MM in agriculture cost savings. Earlier, I supported the Europe Chief Procurement Officer across an $8Bn spend organisation with 600+ associates in 30+ locations.
Earlier, at HP, I ran the global SAP upgrade for Procter & Gamble across 23 production systems and ~50,000 users with a 200-person team, after six years at P&G owning its global SAP planning solution.
What I do best is the part where most companies stall: turning connected operations and promising pilots into data foundations, governance and delivery models that let AI run in production and show up in the P&L.
Speaking & insights
Talk topics for keynotes, panels, executive workshops and board briefings. Each can be tailored to your audience.
Contact
Tell me the problem. In a short call we check whether I can help and what a first step looks like.